Tea Party Trash

Identity for Tea Party Trash, a tea subscription start-up in the early stages of development. Its target audience is young women, and its mission is to “Reclaim tea for the modern bad b*tch”. The visual identity is tailored to the independent and confident modern woman and she is the brand’s logo, represented with bold sunglasses and pink lipstick. Along with the iconic logo, the brand is accompanied by several illustrations that form different patterns. The illustrated objects include tea accessories and symbols that represent the “bad b*tch”, together they embody the essence of the brand and the woman its for.

Created while working at Fly Unified